Usually, marketers work with five main types of analytics: Each of them deals with a certain scope of data and marketing channels. There are many different types of marketing analytics. To understand the importance of marketing analytics tools, we need to understand in which fields these instruments may help us. What are the Types of Marketing Analytics? Marketing analysts can track a multitude of metrics such as ROAS, ROMI, CPL, CPC, deal with attribution modeling, and aggregate marketing data from different channels.īy utilizing proper marketing analytics software, advertisers can use their time and resources more effectively, accomplish better results, and achieve a deeper vision into the impact of every marketing campaign. ![]() Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance.
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